VIParents is the largest parent influencer network in South East Asia

Campaign Objective:
Photobook wanted to increase app downloads and purchases

Geo:
Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam

Strategy:
After products arrived, our parents posted their reviews of the products on their social media and prompted their friends and followers to buy by sharing discount voucher code in their caption post.

Result:
• Total participants: 688 VIPP with a total reach over 300K out of which 55% were new users• 175 posts on IG and IG story with over 1,000 comments and shares

Campaign Objective:
Danone wanted parents to cook recipes from Bebelac.co.id using Bebelac milk as one of the ingredients!

Geo:
Indonesia

Strategy:
We invited our VIParents to participate on a weekly cooking contest hosted by Bebelac brand with a task to post video challenge in Facebook and Instagram, tagging-challenge 3 of their friends. Many parents in our community know each other which built up the word-of-mouth effect where many more parents mentioned about Bebelac brands and participated in the contest.

Result:
• About 150 UGC videos submitted within just one week for each period!• Over 40,000 likes with over 9,000 comments and shares were generated

Campaign Objective:
The client wanted to show support for families during the lockdown through an online event and get as much participation as possible.

Geo:
Phillipine

Strategy:
When the lockdown started in March 2020, theAsianparent insights identified that 46% of moms in Philippines had said that they will rely on medical professionals in helping them make their purchase decision especially during this period. Our solution was to bring our experts closer to Moms through hosting FAMHealthy LIVE webinars and involve our VIParents to start dialogues about the webinars and relevant topics.

Result:
• Total reach is 98,200• Total engagement is satisfactory at 37,800 likes, 20,300 comments, and 1,125 shares

Campaign Objective:
Acquire quality New users and 1st time orders. Create brand awareness and showcase user experience.

Geo:
Malaysia, Indonesia, and Thailand

Strategy:
Our VIParent influencers influenced their followers through video posts and share their Happy Fresh's experience to their loved ones and ask them to try it, they also educate people about using the referral program. On top of that, if people refer to their friends with the referral program, they can get extra discounts as well.

Result:
• Total reach is over 250,000• Over 20,000 likes with 600 comments and shares were generated

Campaign Objective:
Photobook wanted to increase app downloads and purchases

Geo:
Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam

Strategy:
After products arrived, our parents posted their reviews of the products on their social media and prompted their friends and followers to buy by sharing discount voucher code in their caption post.

Result:
• Total participants: 688 VIPP with a total reach over 300K out of which 55% were new users• 175 posts on IG and IG story with over 1,000 comments and shares